We’ve identified five hallmarks of beautiful business and explored stories from an array of companies from all over the world. Today, we continue to talk to businesses with an alternative approach, which you can read more about here.

Stories

We’ve spoken to individuals from an array of companies from all around the world about the inspirational way they run their business.

Arup

Arup

Sugru

Sugru

Rapha

Rapha

3M

3M

Curzon

Curzon

Rabobank

Rabobank

vente-privee

vente-privee

Dr. Irena Eris

Dr. Irena Eris

Narayana Hrudayalaya Hospitals

Narayana Hrudayalaya Hospitals

Autolib’

Autolib’

Icebreaker

Icebreaker

Interface

Interface

Opower

Opower

The Zetter

The Zetter

KTC

KTC

Threadless

Threadless

Oticon

Oticon

Condé Nast

Condé Nast

Story

Story

Pão de Açúcar

Pão de Açúcar

EGG-energy

EGG-energy

BMWi

BMWi

Hallmarks

We’ve identified five hallmarks of beautiful business that celebrate the unmeasurable drivers of success.

诚实

拥有独立魅力的商业同时拥有一个清晰的目标;将其卓越的,坚定不动摇的信念转化为坚实的原则,指导成功的决策和未来。这是一个企业的灵魂所在。

好奇心

理想状态下的商业不应该是由一件紧身衣塑造成型,使创新和进步。反之,他们应该成为创意的跳板。如果必然性是发明创造之母,那么好奇心则是它的密不可分的另一半。

优雅

优雅在商业中不是指单纯的审美观,而是一种解决问题的艺术,一种与受众建立感同身受的情感联系。它能够顺应潮流,创造时代的影响力,经久不衰。

雕琢

我们希望购买用心雕琢过的产品,体验人性化的服务,这种有型的倾注力反过来正应是我们所关心的企业存在的意义。

繁荣

盈利是短期生存和长期创新及发展的必需品。盈利带来更前瞻大胆的决策力。但作为商人,我们的决策具有高于P&L和负资产表的内涵。

The Book

Business is Beautiful was published in 2012 and is available in hardback, paperback and ebook formats.

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