Article • 05 06 2019

Design Week Q&A with our Creative Director on our work for Coca-Cola

Our London Creative Director Dave Robinson sat down with Design Week to discuss our work with Coca-Cola’s European design team, creating the design for the new premium Coca-Cola Signature Mixers range.

Read about the original Coca-Cola glass bottle that pre-dates the contour bottle, bringing modernity to a classic icon and authentic craft in the Q&A here.

We wanted to convey authenticity while also bringing modernity to a classic. We spent a lot of time with Coke’s design team, looking back into the archives to create something credible that respected the past while helping the new product stand out. Dave Robinson, Creative Director at Dragon Rouge London