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At this year’s Effie Awards ceremony held at the Grand Theatre in Warsaw, we won a gold award in the retail category for our work on Faktoria Win for the Eurocash Group. A brand that has become a leader in innovative sales channels for wine in Poland.
At a time at which small grocery stores were struggling to sell wine, which was resulting in a loss of opportunity in a rapidly growing market, the Eurocash Group launched an innovative solution for selling wine in small shops. The concept of “store in store” brand Faktoria Win redefined the way consumers bought wine.