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At this year’s Effie Awards ceremony held at the Grand Theatre in Warsaw, we won a gold award in the retail category for our work on Faktoria Win for the Eurocash Group. A brand that has become a leader in innovative sales channels for wine in Poland.
At a time at which small grocery stores were struggling to sell wine, which was resulting in a loss of opportunity in a rapidly growing market, the Eurocash Group launched an innovative solution for selling wine in small shops. The concept of « store in store » brand Faktoria Win redefined the way consumers bought wine.