the brand’s global identification

Many names, one brand

Barni is known under many names around the world (in Poland, it’s Lubisie). The brand sought a way of unifying the visual identification system to increase its recognisability across different markets. The foundations of a new global design we created are: a changed logo and the brand’s hero – Barni.

Explore the world with Barni

Every parent knows how much fun it is for their child to explore the world. Barni packaging design follow that exact idea: the friendly smile of a bear encourages kids to explore together. To ensure that the brand’s communication is always consistent with the chosen strategy, we created a special brandbook defining the rules of using the assets across different markets.