The new primitive fragrance by Thierry Mugler

Listen to your instinct

For the launch of Aura Mugler, the latest Mugler fragrance, we were tasked with creating a digital campaign that would effervesce with the same vibrancy as the brand.
The challenge was reached through the new concept “Listen to your instinct”.
The campaign invites women to reconnect with their instinctive femininity to let their aura bloom.


An optimal digital coverage

To support the TV launch, the digital campaign has an international breadth, spanning across all media platforms.
Several fixed and animated versions were created to offer great availability in all display formats and maximise contact on mobile and desktop.
To promote the product and engage the audience, we designed innovative and interactive formats also available online.
A multitude of native formats were broadcasted on Facebook and Instagram with exclusive content. The campaign continues on social networks to unify the community.