Seqens
A brand at the service of a spectacular growth
How to move from a fragmented group whose offer is not readable to a solid single brand with an international aura? Novacap and all its activities are being grouped into one new brand Seqens.
A brand architecture to boost the group's competitiveness
In order to consolidate its growth into a more solid and clear offer that meets the needs of “big pharma”, as well as the research needs of start-ups, Novacap asked us to support them in their strategic choices, specifically with a new brand architecture that optimises the distribution of its activities.
The incarnation of progress
The new brand strategy establishes a cross-disciplinary corporate vision committed to promoting science that accelerates progress.
The “Continuum of Progress” highlights its ability to ensure innovation in this complex universe.
From CDMO to cosmetics, the Seqens brand combines cutting-edge scientific expertise and high-performance technology.
Visually we have communicated this continuum through a linear sequence, the “Progress Path”, which is capable of adapting to constraints. This visual element can be seen in the logo as well as in the brand’s graphic identity.
A unique style to illustrate this promise
This daring approach is also reflected in the wording developed to enable Seqens to improve its perceived quality in a partially commoditised market.This new dynamic and lively style, boosted by the use of colours, illustrations and typographies, is in distinct contrast to the traditional codes of the market.
Finally, we developed all the fundamental communication tools for the group (presentations, films, participation in internal seminars, etc.), not to mention the interior design of its premises.
For the naming, the agency was inspired by everything that makes the group different. Seqens is synonymous with the sequencing of ideas, skills and technologies, also evocative of vision (“see”), performance and real time (“seconds”); all essential to its success today.
