Parc Rives
de Seine

BRIDGE THE PARC

In an environmental-friendly approach, the mayor of Paris decided to reduce traffic by creating a walking and relaxing area along the Seine. The embankments were thus transformed into a 10 hectares park (100,000 square meters), switching tarmac for grass and trees. Parc Rives de Seine turned into an oasis of greenery, where everyone can enjoy long strolls along the park, sport, drinks, and pedestrians can walk from Bastille to the Eiffel Tower, crossing the numerous bridges spanning the river.

THE SEINE
TYPOGRAPHY

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To celebrate the restored connection between Parisians and their banks, we were inspired by the Seine river and its bridges’ very essence. Numbering 37 bridges, they span the river, connecting people and places physically and symbolically. The exclusive typography pays tribute to these bridges, with each letter of the alphabet reflecting the shape of a bridge orientation. From A to Z, you will discover Parisian bridges from Iéna to Sully.

CONNECTING
PLACES AND
PEOPLE

We were thrilled to receive a Cannes Lion for Parc Rives de Seine, the ultimate international design award.