Atkins Acuity is the new advisory business from Atkins, the design, engineering and project management consultancy. The business works with clients with big ambitions for infrastructure and energy, from governments and civil authorities to IFIs and funds, providing a unique combination of financial and strategic expertise with the technical engineering experience of the Atkins Group. Acuity will initially focus on work across the Middle East, South East Asia, Africa and Europe.
We created the strategic positioning 'confidence through clarity', which was brought to life with a brand identity that seeks to simplify the complexity that exists in this industry. Creating a simple, dynamic system that can be used to create differentiation, the identity uses a highlight device to cut through the clutter. This is used both informatively and playfully across all channels, from the crossbar in the letter A of the logo, to the responsive website and printed collateral. Photography is a support element which heroes the people behind the business and brings to life the global locations and legacy of projects.