Interview of Chrystel Barranger, Vice-President Marketing Biscuits at Kraft Foods Europe
We value our client partnerships greatly at Dragon Rouge. Here is our Kraft Foods Lu client discussing what they think about our new positioning, "Create Generously", and what the idea means to them.
Informa: Dairy NPD 2012
Kate Waddell to host a workshop at Dairy NPD 2012 in Amsterdam on 14 February 2012 on using consumer trends to future-proof brands.
(Rede)sign of the times
With critical consumers leading the redesign process, how can brands keep up?