Get to know the brand
Philadelphia and us, a beautiful story that’s been ongoing for many years.
Constant leader, Philadelphia communicates its authentic personality…
One ambition: reigniting the love of the Philadelphia brand by making it distinctive and meaningful in people’s everyday lives.
We’ve embarked on a pure and fresh journey through the delicious, flavourful and authentic texture of the product.
Our work has consisted in dissociating between the brand – impact, visibility, iconicity – and the brand world – indulgent, purity, authenticity and truth.
An iconic brand world
We created brand assets that can live beyond the packaging: POS, website, poster…
Inspired by the specific oblong shape of the product, we developed an iconic brand with a powerful design system.
This proprietary shape is applied holistically, which drives consistency and uniqueness.
Many products and yet one big family!
A big THANK YOU to all of you who have made this happen! This is a tremendous team effort in record times! Valérie Thill Marketing Director
Looks amazing, award winning, market leading!! Great work team!! James Norris European Design Operations Manager & Global Design to Print Lead