Get to know the brand

Philadelphia and Dragon Rouge, a beautiful story that’s been unfolding for many years.
A constant leader in its field, Philadelphia communicates its authentic personality…
Our goal: Reignite the love of the Philadelphia brand by making it distinctive and meaningful in people’s everyday lives.



Be iconic,
Be bold

We embarked on a pure and fresh journey through the delicious, flavourful and authentic texture of the product.

Our work consisted of dissociation within the brand – impact, visibility, iconicity – and the brand world – indulgent, purity, authenticity and truth.

An iconic brand world

We created brand assets that can thrive beyond the packaging: POS, website, posters… Inspired by the specific oblong shape of the product, we developed iconic branding with a powerful design system. The proprietary shape was applied holistically, which drives consistency and uniqueness. Lots of products, one big family!

A big THANK YOU to all of you who have made this happen! This is a tremendous team effort in record time! Valérie Thill Marketing Director
Philadelphia MEU
Looks amazing,
Great work team!! James Norris European Design Operations Manager & Global Design to Print Lead
Mondelēz International