Enhancing the food expertise
Our mission was to promote the wonderful know-how of food professionals.
At the heart of this new hypermarket concept (8,500 m2), the different areas revive the archetypes of each profession to better express their expertise: the bakery, pastry, caterer, butcher, fishmonger, dairy…etc. The butcher’s department is equipped with a visible meat aging cave. All the fabrication shops are exposed. Giant logos come to label each of those departments, with their own graphic personality.
We also redesigned the wine cellars and the Chais, where the tastiest bottles are preserved and exposed to specific temperatures.
Food truck spirit
And because it happens to all of us to feel a bit peckish while shopping, you can now grab something to eat at the heart of the supermarket. A replica of a Citroën dispatch rider introduces Leclerc's snacking offer in a casual food truck spirit.