Oh, Cookies!
By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks.MDEC
Malaysia Digital Economy Corporation
Transforming a government agency
MDEC, the Malaysia Digital Economy Corporation, is the government agency responsible for driving Malaysia’s technology sector.
Dragon Rouge was engaged to re-position and re-brand MDEC in line with its new vision to build a vibrant digital economy.
Our positioning ‘Championing Malaysia's Digital Economy’ expresses MDEC’s ambition to fuel a sustainable digital ecosystem that will drive the nation's digital economy forward.
We developed a new set of organisational values & behaviours to encourage a culture change, and we designed a vibrant new visual identity expressing a strong digital character in keeping with the times.