Malaysia Digital Economy Corporation
Transforming a government agency
MDEC, the Malaysia Digital Economy Corporation, is the government agency responsible for driving Malaysia’s technology sector.
Dragon Rouge was engaged to re-position and re-brand MDEC in line with its new vision to build a vibrant digital economy.
Our positioning ‘Championing Malaysia's Digital Economy’ expresses MDEC’s ambition to fuel a sustainable digital ecosystem that will drive the nation's digital economy forward.
We developed a new set of organisational values & behaviours to encourage a culture change, and we designed a vibrant new visual identity expressing a strong digital character in keeping with the times.