and iconic packaging
Good product, weak impact
Savushkin products – as opposed to the majority of Belarussian dairy – are produced exclusively from fresh milk instead of powdered milk.
Despite this unique trait, the brand didn’t set itself apart enough on the crowded shelf. The iconic product needed a modern and iconic framework.
For Savushkin, the key value is authenticity. The new design tells the story of an idyllic land where cows still graze on grass and yield clean milk. To achieve a modern character of the brand and simultaneously strengthen the product line coding, we introduced a colourful pattern of fields in the bottom part of the packaging, while the idyll is visualized through the impactful, oval brand icon.