Combining Scientific wisdom and design
Supplizen is an e-commerce start-up offering personalised supplement solutions to customers. The unique solution combines expertise in nutritional science with intelligent product-matching technology to understand customers’ nutritional needs, provide expert supplement recommendations and deliver the products through a monthly subscription plan.
As part of the new brand launch, Dragon Rouge developed a strategy to position the brand in the cluttered market and expressed the brand through a visually compelling brand identity that is digital-friendly and flexible.
The most challenging and exciting part of the project was to develop a mobile and desktop website with a complex algorithm. Our team went through a robust UX process and translated the brand identity to a unique user interface. To communicate the brand proposition and offering, a 15 sec product video was developed for social media marketing.