Where value meets progress

Bursa Malaysia is known for its commitment to sustainability and investment in Sharia law. It is with this in mind that we have developed a new brand purpose: to cultivate a responsible and sustainable capital markets ecosystem that creates equitable and inclusive prosperity for all levels of society.

The exchange aimed to foster a more market-driven mindset that will drive product innovation in areas such as new digital asset classes. We created the brand idea ‘Where Values Meet Progress’ to demonstrate how Bursa Malaysia strives to strike the right balance between ethics and innovation. This idea inspired the new logo, graphic system, animated identity and color palette.

Dragon Rouge has created an entirely new brand architecture and brand identity for Bursa Malaysia that repositions it as a progressive, dynamic and digital-first exchange, which is a leading authority on capital markets in the Asia region.